Healthcare Marketing to Millennials: 3 Key Insights

There are 3 key insights to marketing to millennials.

The first one - You have to provide easy access to healthcare information.

Half of millennials turn to Doctor Google.

Yep, that's right.

They're searching online as their first step to self-diagnosis.

But don't lose hope.

Capitalize on this web-first approach to healthcare.

By providing access to helpful and entertaining information, on your website or your app, your practice will become a valued source of knowledge as millennial patients seek to learn more about their health.

The second insight - You have to foster ongoing communication.

Ongoing dialogue with the millennial patient is key.

Millennials frequently look to blogs or message boards to answer their health-related questions.

This generation highly values authenticity, community, and engagement.

Foster ongoing conversation by being present on social media.

You want to pop up in their social feed as they're searching for health-related information.

Creating that two-way dialogue with these patients is number two.

The third insight is to focus on online reviews.

Studies show that 97% of millennials find online physician ratings and reviews somewhat to very reliable.

In fact, more than 50% of millennials check the ratings and reviews of a practice after receiving a referral from another physician.

Think about that for a minute.

They're getting a referral to your practice.

Before they ever schedule an appointment, they go to Google, they look at your online reviews and your ratings, and they're reading what others are saying.

You have to manage your online reviews, and it's critical to winning and retaining your patients.

Check out more of our videos online and learn how to grow your practice and retain your existing patients.